Privacy Policy

Last updated: 31 August 2026

Denton Homes Ltd respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect your personal information when you visit our websites, enquire about one of our homes or developments, or ask to hear from us.

Who we are

Denton Homes Limited is the data controller responsible for your personal information.

Denton Homes Limited is part of Denton Group and is registered in England and Wales under company number 02043978.
Denton Homes Limited is registered with the Information Commissioner's Office under registration number ZA587411.

Our registered office is:

Alexander James & Limited
Upper Deck Admiral's Quarters
Portsmouth Road
Thames Ditton
Surrey
KT7 0XA

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:

Data protection enquiries
Denton Homes Limited
1st Floor Offices
Foundry House, Burton Court
Summer Road
Thames Ditton
KT7 0QQ

Email: info@dentongroup.com

Information we collect

We may collect personal information that you provide to us when you:

  • make an enquiry through one of our websites;

  • request information or a brochure about a property or development;

  • arrange or enquire about a property viewing;

  • ask us to keep you informed about future Denton Homes properties, developments or news;

  • contact us by email, telephone or another method; or

  • otherwise correspond with us.

This may include your name, email address, telephone number and any information you choose to provide in your enquiry or correspondence.

Our websites may also collect certain technical information about your visit, such as your IP address, browser and device information and information about how you use the website. Some of this information may be collected through cookies or similar technologies.

How we use your information

We may use your personal information to:

  • respond to your enquiries;

  • provide brochures or other property information you have requested;

  • deal with enquiries about viewings;

  • communicate with you about a property or development in which you have expressed an interest;

  • provide customer service and administer our relationship with you;

  • maintain appropriate business and regulatory records;

  • operate, maintain and improve our websites; and

  • send you marketing emails about Denton Homes properties, developments and news where you have chosen to receive them.

Our lawful basis for using your information:

UK data protection law requires us to have a lawful basis for using your personal information.

Depending on the circumstances, we may rely on:

Consent — where you have specifically chosen to receive marketing emails from Denton Homes. You can withdraw your consent at any time.

Legitimate interests — where it is necessary for our legitimate business interests, for example to respond to and manage property enquiries, operate our business and websites and maintain appropriate records, provided that those interests do not override your rights and interests.

Contract — where using your information is necessary to take steps at your request before entering into a contract with you, or to perform a contract with you.

Legal obligation — where we need to use or retain information to comply with a legal or regulatory requirement.

Marketing

We will only send you marketing emails where we have an appropriate lawful basis to do so.

Where we ask you to consent to marketing, this will be separate from making a property enquiry or requesting a brochure. You do not have to agree to receive marketing in order to enquire about a Denton Homes property.

You can unsubscribe from our marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

Where consent is the basis for our marketing, withdrawing your consent will not affect the lawfulness of any processing carried out before you withdrew it.

Who we share your information with

We may share personal information where necessary with organisations that help us operate our business and provide our services. These may include:

  • our website and technology providers;

  • email and marketing service providers;

  • professional advisers;

  • selling agents and other organisations involved in the sale of our properties, where appropriate; and

  • regulators, government bodies, law-enforcement agencies or other organisations where required by law.

Our service providers are only permitted to use personal information as necessary to provide their services to us and in accordance with applicable data protection requirements.

We do not sell your personal information.

Mailchimp

We may use Mailchimp to manage our email marketing and marketing contact lists.

If you choose to receive marketing emails from Denton Homes, relevant personal information such as your name, email address and marketing preferences may be processed through Mailchimp.

Mailchimp is operated by Intuit and may process and store personal information in the United States and other countries. Mailchimp states that its arrangements for European and UK personal data include the UK Extension to the EU-US Data Privacy Framework and contractual safeguards where applicable.

International transfers

Some of the organisations that provide services to us may process personal information outside the UK.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law and that appropriate safeguards are in place.

How long we keep your information

We keep personal information only for as long as is reasonably necessary for the purpose for which it was collected, including satisfying any legal, regulatory, accounting or reporting requirements.

The appropriate retention period will depend upon the nature of the information and our relationship with you.

Where you have consented to receive marketing, we will retain appropriate records of your marketing preferences. If you unsubscribe, we may retain sufficient information to record your preference and ensure that we do not inadvertently send you further marketing.

Your rights

Depending on the circumstances, UK data protection law gives you rights relating to your personal information. These may include the right to:

  • request access to the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information;

  • ask us to restrict how we use your information;

  • object to certain uses of your information, including direct marketing;

  • request the transfer of certain information to you or another organisation; and

  • withdraw your consent where we rely on consent to use your information.

These rights do not apply in every circumstance, and there may be legal reasons why we cannot fulfil a particular request.

If you would like to exercise any of these rights, please contact us using the details above.

Cookies

Our websites may use cookies and similar technologies to help them operate effectively, understand how visitors use them and, where applicable, improve our online services.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

Further information about the cookies used on our websites should be provided through our cookie settings or Cookie Policy.

Keeping your information secure

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Where we use third-party service providers to process personal information on our behalf, we take appropriate steps to ensure that suitable data-protection arrangements are in place.

Complaints

If you have concerns about how we use your personal information, please contact us in the first instance so that we have the opportunity to address them.

You also have the right to complain to the UK's data-protection regulator, the Information Commissioner's Office (ICO).

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, how we use personal information or applicable law.

The latest version will always be published on our website, together with the date it was last updated.